The NFLPA's #WorthTheCost campaign is an interesting attempt to shame NFL owners into embracing grass fields, but it's unlikely to succeed. While it's understandable that players prefer grass, the reality is that the NFLPA needs to make significant concessions to get grass fields as part of the Collective Bargaining Agreement (CBA).
The main issue is that the NFLPA would have to give up money to make this happen. The league would likely demand a share of the costs associated with installing and maintaining high-quality grass fields, especially for indoor facilities. This could be a significant financial burden for the players, and it's not clear if they're willing to give up that much to get grass.
The campaign also assumes that fans will boycott games played on artificial turf if owners don't switch to grass. However, as the article points out, fans are unlikely to care about the surface of the field when they're watching a game. The focus is on the teams and the players, not the turf.
In my opinion, the NFLPA's campaign is a clever attempt to build public pressure, but it's ultimately a long shot. The players need to be prepared to make significant concessions to get grass fields, and it's not clear if they're willing to do that. The reality is that the owners have had the flexibility to choose grass or turf for decades, and it's unlikely that the players will be able to change that without giving up something significant.
One thing that immediately stands out is that the NFLPA needs to find a way to make the campaign more than just a social media stunt. They need to engage with fans and the public in a more meaningful way, perhaps through grassroots efforts or public relations campaigns. But ultimately, the players will need to be prepared to make significant concessions to get what they want.